That approach would put the browser at the center of the advertising equation, and Google, not coincidentally, makes Chrome, the world’s most popular browser. In other words, a bicycle manufacturer may show you ads because your browser-rather than an outside advertising technology firm or data broker-suggests that you visited some of the same websites as others interested in athletics and bicycles. After it eliminates third-party cookies, Google would like your browser to store details about your interests and allow targeted ads rather than letting outsiders build marketing dossiers about you.
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